Social responsibility in advertising : a marketing communications student perspective
Year of publication: |
2013
|
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Authors: | Kendrick, Alice ; Fullerton, Jami A. ; Kim, Yeo Jung |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 35.2013, 2, p. 141-154
|
Subject: | ethics | skills/traits development in marketing education | marketing education issues | leadership | methodology | message myopia | advertising | course content | social issues | undergraduate education | level/type of education | Werbung | Advertising | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Marketing | Corporate Social Responsibility | Corporate social responsibility | Lehrplan | Curriculum | Wirtschaftsstudium | Graduate economics education | E-Learning | E-learning |
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