Social responsibility in environmental marketing planning
Year of publication: |
2003
|
---|---|
Authors: | Kärnä, Jari ; Hansen, Eric ; Juslin, Heikki |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 5/6, p. 848-871
|
Publisher: |
MCB UP Ltd |
Subject: | Green issues | Marketing | Corporate responsibility | Social responsibility | Government | Forestry |
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