Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Year of publication: |
2015
|
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Authors: | Yang, Hongwei Chris ; Wang, Yingqi |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 9, p. 907-919
|
Subject: | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Virales Marketing | Viral marketing | Share Economy | Sharing economy | Bespielte Medien | Pre-recorded media | Social Web | Social web | USA | United States |
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