Social software in customer relationship management : a study exemplified in instant messaging networking
Ammar Memari; Jorge Marx Gómez; Waad Asaad
| Year of publication: |
2012
|
|---|---|
| Authors: | Memari, Ammar ; Marx Gómez, Jorge Carlos ; Asaad, Waad |
| Published in: |
Handbook of research on business social networking ; Vol. 2. - Hershey, Pa. : Business Science Reference. - 2012, p. 523-544
|
| Subject: | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Soziales Netzwerk | Social network | Softwareindustrie | Software industry |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009487767