Social utility and fashion behavior
Year of publication: |
1992
|
---|---|
Authors: | MacIntyre, Shelby H. |
Other Persons: | Miller, Christopher M. (contributor) |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 3.1992, 4, p. 371-382
|
Subject: | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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