Social versus psychological brand community : the role of psychological sense of brand community
Year of publication: |
2008
|
---|---|
Authors: | Carlson, Brad D. ; Suter, Tracy A. ; Brown, Tom |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 4, p. 284-291
|
Subject: | Markenführung | Brand management | Kundenanalyse | Customer analysis | Sozialpsychologie | Social psychology | Operations Research | Operations research |
-
Providing radiology health care services to stochastic demand of different customer classes
Kolisch, Rainer, (2008)
-
Customer segmentation, allocation planning and order promising in make-to-stock production
Meyr, Herbert, (2009)
-
Customer segmentation, allocation planning and order promising in make-to-stock production
Meyr, Herbert, (2009)
- More ...
-
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D., (2010)
-
Social versus psychological brand community: The role of psychological sense of brand community
Carlson, Brad D., (2008)
-
Social versus psychological brand community: The role of psychological sense of brand community
Carlson, Brad D., (2008)
- More ...