Socially conscious consumer behavior : the role of ethical self-identity and priming
Year of publication: |
2023
|
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Authors: | Hanel, Vanessa ; Basil, Debra Z. |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 2, p. 427-445
|
Subject: | Ethical purchasing | Ethical self-identity | Priming | Socially conscious consumer behavior | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Ethik | Ethics | Corporate Social Responsibility | Corporate social responsibility |
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