Socially responsible marketing : toward aligning dharma (duties), karma (actions), and eudaimonia (well-being)
Year of publication: |
2022
|
---|---|
Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 4, p. 590-602
|
Subject: | deontology and teleology | dharma | distributive and procedural justice | eudaimonia | karma | macro-normative ethics | marketing excellence. | proximate and ultimate causality | responsible marketing | well-being |
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