Sociedad de la información, neo-subjetividad posmoderna y modelos organizativos en la era de la globalización

Re-definitions happened in world capitalism imply a certain impact in organizational models defining the variety of social practices in informational society. Firstly, gnoseological approach reaches to the new accumulation model in a rationality framework, which focuses to the application of knowledge to knowledge itself (Drucker), starting from techno-economic change and its derivations in the field of IT an CT. Those, being a belt for a new world subjectivity. The rise of an ethical profile is highlighted, which implications (i.e., productivity, competitiveness and excellence) occupies a privileged place in a directional sense assumed by social wisdom in this context. Also structure-cojuncture adjustments happened are referred to, in entrepreneurial world, as well as labor and hole daily life fields. Secondly, a hypothetical framework is proposed in the sense that the (not so) new key factor for world economy (microelectronics) involves a trans-figurative subjectivity framework re-defining human dimension key scenarios. From a critical-interpretative approach, it is possible to understand that organizational model not only face the challenge of a growing competitiveness, but its gnoseological scaffolding --seen as a tension between forces-- involves a substantive re-definition of rationality in the seine of organizations, that directs its responsibility and social compromise in post-modern days.