Societal Marketing and Morality
Year of publication: |
2010
|
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Authors: | Desmond, John |
Other Persons: | Crane, Andrew (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Ökonomische Ideengeschichte | History of economic thought | Ethik | Ethics | Soziale Werte | Social values | Marketingtheorie | Marketing theory |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Vol. 36, No. 5/6, pp. 548-569, 2002 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2002 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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