Socio-economic perspectives on consumer engagement and buying behavior

Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh)

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products"--

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Year of publication:	[2017]
Other Persons:	Kaufmann, Hans Rüdiger (ed.) ; Mohammad Fateh Ali Khan Panni (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Industrie \| Manufacturing industries \| Südeuropa \| Southern Europe \| Neuseeland \| New Zealand \| Finnland \| Finland
Description of contents:	Table of Contents [gbv.de]
Published items:	16 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xx, 420 Seiten Illustrationen 29 cm
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study
Language:	English
Notes:	Enthält 16 Beiträge Includes bibliographical references (pages 356-411) and index
ISBN:	978-1-5225-2139-6 ; 978-1-5225-2140-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011630318