Sociology of the brand : how consumers and their households create brand meanings
Jennifer Chang
| Year of publication: |
2000
|
|---|---|
| Authors: | Chang, Jennifer |
| Publisher: |
University Park, PA |
| Extent: | 59 Bl. : Ill. |
|---|---|
| Series: | Working paper series / Penn State Department of Marketing. - University Park, PA. - Vol. Nr. 2000,01 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598216