Soft power and place branding in the United Arab Emirates : examples of the tourism and film industries
Donya Saberi, Cody Morris Paris, Belisa Marochi
| Year of publication: |
2018
|
|---|---|
| Authors: | Saberi, Donya ; Paris, Cody Morris ; Marochi, Belisa |
| Published in: |
International journal of diplomacy and economy. - Olney : Inderscience, ISSN 2049-0887, ZDB-ID 2727590-5. - Vol. 4.2018, 1, p. 44-58
|
| Subject: | place branding | public diplomacy | international tourism | city branding | economic diversification | cultural diplomacy | United Arab Emirates | Vereinigte Arabische Emirate | Standortmarketing | Place marketing | Stadtmarketing | City marketing | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871314