Soft power effect on long-term buyer-seller relationship : a fuzzy multi-criteria decision-making approach and evidence from the Turkish smartphone sector
Year of publication: |
2023
|
---|---|
Authors: | Çolak, Haldun ; Lezki, Şenay |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 30.2023, 3, p. 237-255
|
Subject: | buyer-seller relationship | DEMATEL | FERMATEAN fuzzy sets | Soft power | WASPAS | Türkei | Turkey | Fuzzy-Set-Theorie | Fuzzy sets | Lieferantenmanagement | Supplier relationship management | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
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