Software multihoming to distal markets : evidence of cannibalization and complementarity in the video game console industry
Year of publication: |
2023
|
---|---|
Authors: | Wiegand, Nico ; Peers, Yuri ; Bleier, Alexander |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 2, p. 393-417
|
Subject: | Digital platforms | Entertainment marketing | Hedonic consumption | Immersion | Software multihoming |
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