SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Gerrit Heinemann
| Year of publication: |
2014
|
|---|---|
| Authors: | Heinemann, Gerrit |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einkaufsverhalten | Shopping behaviour | Mobile Business | Mobile business | Social Web | Social web | Geoinformationssystem | Geographic information system | Mobile Telekommunikation | Electronic Commerce | Standortbezogener Dienst | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 217 S. Ill., graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201403 |
| ISBN: | 978-3-658-03967-7 ; 3-658-03967-1 ; 978-3-658-03968-4 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234070