SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Year of publication: |
2020
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Authors: | Hundertmark, Anna ; Rezníčková, Monika |
Published in: |
Equilibrium : quarterly journal of economics and economic policy. - Olsztyn : Instytut Badań Gospodarczych, ISSN 2353-3293, ZDB-ID 2753615-4. - Vol. 15.2020, 1, p. 133-150
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Subject: | marketing communication | digital marketing | SoLoMo marketing | eco-innovations | environmental awareness | corporate social responsibility | CSR | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management | Online-Marketing | Internet marketing | Marketing | Innovation |
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