Solution selling in B2B markets : empirical insights from the manufacturer's and customer's perspective
von Sabrina Elisabeth Zieren, M.Sc. am 27. November 2017 ; Referent: Prof. Dr. Florian Kraus
| Year of publication: |
[2018?]
|
|---|---|
| Authors: | Zieren, Sabrina |
| Other Persons: | Kraus, Florian (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Betriebswirtschaftliches Ziel | Corporate objective | Kundenzufriedenheit | Customer satisfaction |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 185 Seiten, Seite XIV-LVII Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Mannheim, 2018 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012014851