Solving the "marketing mix" problem using geometric programming
V. Balachandran and Dennis H. Gensch
| Year of publication: |
1974
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|---|---|
| Authors: | Balachandran, V. ; Gensch, Dennis H. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 21.1974, 2, p. 160-171
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| Subject: | Programming | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001850590