Some antecedents and outcomes of brand love
Year of publication: |
2006
|
---|---|
Authors: | Carroll, Barbara ; Ahuvia, Aaron |
Published in: |
Marketing Letters. - Springer. - Vol. 17.2006, 2, p. 79-89
|
Publisher: |
Springer |
Subject: | Satisfaction | Delight | Love | Loyalty | Word-of-mouth | Consumer-brand relationships |
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