Some antecedents of price sensitivity
Year of publication: |
2009
|
---|---|
Authors: | Ramirez, Edward ; Goldsmith, Ronald E. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 3, p. 199-213
|
Subject: | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
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