Some evidence concerning the informational content of advertising
Year of publication: |
1974
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Authors: | Duetsch, Larry L. |
Published in: |
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics. - Los Angeles : SAGE, ISSN 0569-4345, ZDB-ID 281405-5. - Vol. 18.1974, 1, p. 48-53
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Subject: | Werbung |
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