Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Year of publication: |
1990
|
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Authors: | Carson, David |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 24.1990, 11, p. 1-51
|
Subject: | KMU | SME | Marketing |
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