SOME IMPORTANTS DEFINITIONS AND MESUREMENT METHODS OFCORPORATE REPUTATION

Reputation is one of the most important intangible corporate active. In the literature we can find different definitions and methods of measurement for reputation. In this paper we will emphasize some of them. We will see how increased the importance of reputation in the last years. We will see how important this asset is for the company and how a positive reputation determines the competitive advantage for the company.

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Year of publication:	2012
Authors:	SANDU, MIHAELA
Published in:	Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 4I.2012, December, p. 209-212
Publisher:	Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Subject:	corporate reputation \| reputation measurement \| competitive advantage

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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