Something Old, Something New: Exploring the Interaction between Ritual and Advertising

Explores the interrelationship between advertising and consumer rituals using a framework for examining the influence of these cultural institutions. Illustrates the ways in which advertising uses ritual symbolism to create messages about products and services not designed for use during such occasions. Provides specific examples of advertisements using symbols associated with weddings; argues that advertising may also influence the rituals themselves.

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Year of publication:	1996
Authors:	Otnes, Cele ; Scott, Linda

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Type of publication:	Article
Language:	English
Notes:	Otnes, Cele and Scott, Linda (1996) Something Old, Something New: Exploring the Interaction between Ritual and Advertising. Journal of Advertising, 25 (1). pp. 33-50.
Source:	BASE

Persistent link: https://www.econbiz.de/10011423876