Sonderwerbeformen im Fernsehen : eine ökonomische und rechtliche Analyse
Frank Werner
Year of publication: |
1992
|
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Authors: | Werner, Frank |
Publisher: |
Göttingen : GHS |
Subject: | Werbesendung | Fernsehsendung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Saved in:
Extent: | VI, 78 S., S. VII - LXIX : Ill., graph. Darst. |
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Series: | Göttinger handelswissenschaftliche Schriften : GHS. - Göttingen : GHS. - Vol. 23 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-925327-22-3 |
Source: |
Persistent link: https://www.econbiz.de/10004137188
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