Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand
Year of publication: |
2012
|
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Authors: | Krishnan, Vijaykumar ; Kellaris, James J. ; Aurand, Timothy W. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 4, p. 275-284
|
Subject: | Offenbarte Präferenzen | Revealed preferences | Zahlungsbereitschaftsanalyse | Willingness to pay |
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