Sonic packaging : how packaging sounds influence multisensory product evaluation
Year of publication: |
2019
|
---|---|
Authors: | Wang, Qian Janice ; Spence, Charles |
Published in: |
Multisensory packaging : designing new product experiences. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-94976-5. - 2019, p. 103-125
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Produktgestaltung | Product design |
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