Sony’s redemption: the Blu-ray <italic>vs</italic>. HD-DVD standards war
<italic>This paper examines the factors that affect market dominance in a standards competition by comparing the VHS--Beta war in the 1980s with that between Blu-ray and HD-DVD in the 2000s. We first look at the changing home video market in terms of technological development. Then we move on to discuss three main strategies in a standards war: first-mover advantage, indirect network effects and software provision, and strategic alliances of hardware firms. We find that technological innovation is essential. Being a first mover is helpful, but not sufficient, in building a dominant position in the market. Historical evidence shows that Sony created a network of complementary firms for Blu-ray. Consequently, an effective strategy to become a winner in a standards competition appears to be building a network of complementary products and subsequently an installed base</italic>.
Year of publication: |
2012
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Authors: | Cozzarin, Brian Paul ; Lee, William ; Koo, Bonwoo |
Published in: |
Prometheus. - Taylor & Francis Journals, ISSN 0810-9028. - Vol. 30.2012, 4, p. 377-394
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Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
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