Sony vs. Apple - iPod launching, a case study of leadership and innovation
Year of publication: |
2014
|
---|---|
Authors: | Cojocaru, Camelia ; Cojocaru, Silviu |
Published in: |
Manager Journal. - Facultatea de Administraţie şi Afaceri, ISSN 1453-0503. - Vol. 20.2014, 1, p. 115-125
|
Publisher: |
Facultatea de Administraţie şi Afaceri |
Subject: | Apple | Sony | technology | leadership | innovation |
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