Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten
Year of publication: |
2010
|
---|---|
Authors: | Heidemann, Christina Sophia |
Subject: | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Category Management | Category management | Ladengestaltung | Store design | Lebensmitteleinzelhandel | Food retailing | Handelsmanagement | Retail management | Schweiz | Switzerland | Einzelhandel | Sortimentspolitik | Kaufverhalten |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVIII, 239 S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
Language: | German |
Thesis: | St. Gallen, Univ., Diss., 2010 |
Notes: | Zsfassung in dt. und engl. Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A., (2013)
-
A hierarchical decomposition approach to retail shelf space management and assortment decisions
Irion, J., (2011)
-
Broniarczyk, Susan M., (1997)
- More ...
-
Heidemann, Christina Sophia, (2016)
-
Heidemann, Christina Sophia, (2016)
-
Nagengast, Liane, (2013)
- More ...