Sounds good : phonetic sound patterns in top brand names
Ruth Pogacar; Emily Plant; Laura Felton Rosulek; Michal Kouril
| Year of publication: |
2015
|
|---|---|
| Authors: | Pogacar, Ruth ; Plant, Emily ; Rosulek, Laura Felton ; Kouril, Michal |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 549-563
|
| Subject: | Brand names | Sound symbolism | Linguistics | Brand performance | Phonetics | Markenführung | Brand management | Markenartikel | Brand | Linguistik | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399113