Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge
Year of publication: |
2011
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Authors: | Yilmaz, Cengiz ; Eser Telci, E ; Bodur, Muzaffer ; Eker Iscioglu, Tutku |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 5, p. 889-915
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