Source credibility in marketing communication : a meta-analysis
by Martin Eisend
| Year of publication: |
2006
|
|---|---|
| Authors: | Eisend, Martin |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 2.2006, 1, p. 43-60
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009075868