Source effect of advertised reference price influences on transaction value in online shopping environments
Year of publication: |
2013
|
---|---|
Authors: | Lo, Shao-kang ; Chou, Yu-jen ; Teng, Ching-i |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 4, p. 411-421
|
Subject: | Advertised reference price | External reference price | Transaction value | Online shopping | Online pricing | Expectation of lower prices online | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Online-Marketing | Internet marketing |
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