Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
Year of publication: |
2003
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Authors: | Sorescu, Alina B. ; Chandy, Rajesh K. ; Prabhu, Jaideep C. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 4, p. 82-102
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