Sources of Information, Consumer Attitudes on Nutrition, and Consumption of Dairy Products
Commodity promotion programs, paid for by producers, may be a source of nutrition information for consumers. The analytical approach treats sources of nutrient and health information, consumers' attitudes, and behaviors sequentially. The National Dairy Board's promotion of the calcium-related benefits of dairy products is one case where nutritional messages, through their impact on attitudes, do effect change in dietary behavior.
Year of publication: |
1993-01-01
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Authors: | Jensen, Helen H. ; Kesavan, T. |
Institutions: | Department of Economics, Iowa State University |
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