Sources of information utilized during the industrial buying process : an empirical overview
by Rowland T. Moriarty and Robert E. Spekman
| Year of publication: |
1983
|
|---|---|
| Authors: | Moriarty, Rowland T. ; Spekman, Robert E. |
| Publisher: |
Cambridge, Mass. |
| Extent: | 31 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 83,101 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004090081