Sources of social value in word-of-mouth programs
Barak Libai, Eitan Muller and Renana Peres
| Year of publication: |
2010
|
|---|---|
| Authors: | Libai, Barak ; Muller, Eitan ; Peres, Renana |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2010, 1, p. 161-208
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893548