- « 1 of 2
Sourcing innovation from your customer : how multinational enterprises use web platforms for virtual customer integration
Year of publication: |
2010
|
---|---|
Authors: | Rohrbeck, René ; Steinhoff, Fee ; Perder, Felix |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 22.2010, 2, p. 117-131
|
Subject: | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Multinationales Unternehmen | Transnational corporation |
-
Rohrbeck, René, (2014)
-
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich, (2016)
-
Füller, Kathrin Jasmin, (2017)
- More ...
-
Rohrbeck, René, (2014)
-
Rohrbeck, Rene, (2010)
-
Trommsdorff, Volker, (2007)
- More ...