Sovereign marketing : a new strategy of marketing
Gouher Ahmed
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Ahmed, Gouher |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 7.2017, 5, p. 1492-1504
|
| Subject: | Sovereign Marketing | 21st Century Marketing | Consumer Oriented Marketing Strategy | Indian Marketing Dynamics | Marketing Deal | Emerging Market | Indien | India | Marketingmanagement | Marketing management | Marketing | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2017.75100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011748849