Soziale Bindungen von Usern an Web 2.0-Angebote
Year of publication: |
2008
|
---|---|
Authors: | Sassenberg, Kai |
Published in: |
Web 2.0 : neue Perspektiven für Marketing und Medien. - Berlin : Springer, ISBN 3-540-73700-6. - 2008, p. 57 - 72
|
Subject: | Geschäftsmodell | Business model | Digitale Plattform | Digital platform | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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