Soziale Erwünschtheit in Online-Panels
Year of publication: |
2010
|
---|---|
Authors: | Mayerhofer, Wolfgang |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 56.2010, 1, p. 59-60
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Subject: | Befragung | Interview | Marktforschung | Market research |
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