Space vision : a method to measure the efficiency of various advertising elements
Mikael Paltschik & Lars-Johan Lindqvist
| Year of publication: |
1982
|
|---|---|
| Authors: | Paltschik, Mikael ; Lindqvist, Lars-Johan |
| Publisher: |
Helsingfors |
| Extent: | 15 Bl. |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors, ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 96 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 951-555-173-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004815207