Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness
This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.
Year of publication: |
2005
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Authors: | Strader, Troy J. ; Houle, Philip A. ; Ramaswami, Sridhar N. |
Published in: |
International Journal of E-Business Research (IJEBR). - IGI Global, ISSN 1548-1131. - Vol. 1.2005, 4, p. 51-57
|
Publisher: |
IGI Global |
Saved in:
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