Spatial Competition in Private Labels

Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.

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Year of publication:	2007
Authors:	Richards, Timothy J. ; Hamilton, Stephen F. ; Patterson, Paul M.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Marketing

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Extent:	application/pdf
Series:	2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon Number 9840
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005476702