Spatially enabled customer segmentation using a data classification method with uncertain predicates
Bo Fan; Pengzhu Zhang
| Year of publication: |
2009
|
|---|---|
| Authors: | Fan, Bo ; Zhang, Pengzhu |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 47.2009, 4, p. 343-353
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Klassifikation | Classification |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901627