SPeak performance : using the power of metaphors to communicate vision, motivate people, and lead your organization to success

Part 1. Metaformation in action -- 1. Is this the last race? -- Part 2. Life is a game of cards -- 2. The power of the unconscious mind -- 3. Play the hand you've been dealt -- 4. See your winning hand -- 5. Playing cards doesn't have to be a solo sport -- Part 3. The art of metaformation -- 6. Metaframing: structuring metaphors -- 7. Metamining: deconstructing metaphors for meaning -- 8. Metaforming: reconstructing metaphors -- 9. Searching for a new metaphor -- Part 4. Combining and communicating, and applying new metaphors -- 10. Ligering: combining and creating new metaphors -- 11. Communicating your new metaphor -- 12. Metaplying: applying your metaphor -- Part 5. Serving up a new metaphor -- 13. The work of the metaphor -- 14. The impact of the new metaphor -- 15. New markets, new employees, new opportunities -- Part 6. Structural mapping -- 16. The structural mapping engine (SME) process -- Part 7. Bouncing back: 15-love, and back in the game -- 17. Upping the stakes -- 18. Culture, markets, and personal growth -- 19. The power of words to transform through metaphors -- Endorsements -- Notes -- References -- Index