Special fonts : The competing roles of difficulty and uniqueness in consumer inference
Year of publication: |
2020
|
---|---|
Authors: | Wu, Ruomeng ; Han, Xiaoqi ; Kardes, Frank R. |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 1, p. 86-100
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Hernandez, José Mauro C., (2014)
-
Effects of construal level on omission detection and multiattribute evaluation
Pfeiffer, Bruce E., (2014)
-
Hernandez, José Mauro C., (2014)
- More ...