Extent:
174 S.
Ill., graph. Darst.
Series:
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011,Spec.Iss.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors
Language: English
Notes:
Enth. 14 Beitr.
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009388734